These intensive strategies facilitate Procter & Gamble’s growth in terms of market performance. Moreover, the company applies intensive growth strategies alongside its generic strategy. It is worth noting that quality and value are also included as major points in Procter & Gamble’s vision statement and mission statement. These factors are significant in supporting P&G’s efforts to achieve and maintain a leadership position in the consumer goods industry. In the case of Procter & Gamble’s generic strategy, the emphasis is on product quality and value. Michael Porter’s model for generic competitive strategies focuses on business approaches that lead to competitiveness and resilience amid competition. The Procter & Gamble Company (P&G) applies its generic competitive strategy to achieve competitive advantage in the consumer goods industry. The Procter & Gamble Company (P&G) applies generic competitive strategies (Porter model) and intensive growth strategies (Ansoff matrix) that support business resilience in the consumer goods industry. Procter & Gamble’s Bold detergent in a retail store in Japan.
